“We consider who the audience is and the best way to reach them. But a client has to be upfront with us, or we can’t successfully assist them.”
In the case of Ailes — who resigned in 2016, and then died in May — “there was a serious divide between the way Roger wanted to handle things and our advice, so we left the assignment,” according to Kessler.
Silence is generally not a strategy, she added.
“We tell clients that one way or another, they have to issue some response. If they don’t, it’s like admitting you’re guilty as charged,” Kessler said. “That goes for every client, including athletes, celebrities, politicians, executives, and academics.
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