Three gigantic requests for forgiveness have come back-to-back-to-back after Pepsi, United Airlines and White House Press Secretary Sean Spicer all had massive public relations gaffes in the last two weeks. Crisis manager Karen Kessler told Inside Edition there are four things to make a good corporate apology.
“You have to apologize. You have to know who you are apologizing to. You have to know what you are apologizing for. You have to do it again after you apologize,” she said. Click here to watch the story.