“…That’s where Evergreen Partners, a Warren, New Jersey-based strategic comms shop, came in after it was hired by the group to execute an outreach plan.
“Our campaign will unfold in phases as we learn more about Amazon’s process of selection,” says Karen Kessler, president of Evergreen. “We don’t know from Amazon if there will be a shortlist or if they will be making city visits. That is why we’ve created a plan that is flexible…We’ve put everything in pencil because our campaign may have to pivot as the process unfolds.”
Read more at http://bit.ly/PRWeek-Newark-Amazon-EP