Communications In A Crisis: Thoughts From Warren Cooper

Communications In A Crisis: Thoughts From Warren Cooper

Evergreen Partners Crisis CommunicationsOur very own Warren Cooper recently weighed in with some thoughts and anecdotes on how to best navigate the choppy waters of a cyber crisis. Take a look at the full article below to discover his ten most important points in formulating your cyber crisis response plan.

Establish a “spokesperson only” response policy. It is essential to speak with one voice. An organization should designate a single spokesperson (and alternates, in case that person is unavailable) to be its public face during a breach. No one else in the organization should speak publicly about the situation. When members of your organization share inconsistent information, it undermines your message and the conflict itself becomes the focus of media reports, further eroding public confidence.”

Read the full article here

By |2018-05-10T14:44:31+00:00June 13th, 2017|Evergreen, News, Press|Comments Off on Communications In A Crisis: Thoughts From Warren Cooper