ROI has detailed the relationship between Evergreen’s Karen Kessler and UFC champion Conor McGregor in their recent story.
Tom Bergeron from ROI writes, “The phone was blowing up by her bedside. The emails were arriving from all points of the globe. The texts were coming rapid-fire. That’s what happens when you are the so-called “brand police” for one of the most famous athletes in the world. And that athlete has sent something out on Twitter — in the middle of the night — that has people on every continent abuzz. It happened to Karen Kessler last Monday night into Tuesday morning. Kessler, the founder and head of Evergreen Partners in Warren Township and a well-respected and highly sought-after crisis communication expert, didn’t get flustered. She calmly picked up her iPhone and typed out: “You want to talk about the tweet?” And then she waited for Conor McGregor — the best-known mixed martial arts fighter on the planet — to respond.”
Read the entire article here: https://bit.ly/2TO1QDV