EvergrenPR

About Evergreen PR

This author has not yet filled in any details.
So far Evergreen PR has created 28 blog entries.

Inside Edition asks Karen J. Kessler – Who apologized better? Pepsi, United or Spicer?

Three gigantic requests for forgiveness have come back-to-back-to-back after Pepsi, United Airlines and White House Press Secretary Sean Spicer all had massive public relations gaffes in the last two weeks. Crisis manager Karen Kessler told Inside Edition there are four things to make a good corporate apology. "You have to apologize. You have to know who [...]

By | April 18th, 2017|Evergreen, Press|0 Comments

Karen Kessler in USA Today: What United Airlines must do to win back customers

"Supporting your employees and defending "dumb policies" are not the same, says Karen Kessler, a crisis communications expert and chair of the Rutgers Institute for Ethical Leadership. "If the reward for stepping off the plane was $5,000 or 10 free tickets, you likely could have flown your needed crew to Louisville in an empty flight," [...]

By | April 12th, 2017|Evergreen, Press|0 Comments

Star-Ledger: “A few pointers in customer service for the United Airlines CEO | Opinion”

  Star-Ledger Guest Columnist Karen Kessler: "Oscar, we don't know one another but I have your United Presidential Club credit card. I fly from your East Coast hub, and I use your airport lounges. I think that entitles me to give you a few pointers that you should have thought of immediately." Click here to [...]

By | April 11th, 2017|Evergreen, Press|0 Comments

NJBIZ Power 100 includes Evergreen Partners Founder Karen Kessler

Crisis PR and Reputation Management Expert in Top 100 Power List Evergreen Partners founder Karen Kessler has made it her business to protect the interests of some of Jersey's top people and companies. Read more about it in NJBIZ - Article by Tom Bergeron NJBIZ Power 100

By | April 1st, 2017|Evergreen, News, Press|0 Comments

Wall Street Journal Names Karen Kessler the “Go To” Reputation Manager

  Hollywood Crises Get Jersey Help Karen Kessler - Wall Street Journal Article written by Heather Haddon. There are few places where damage control is the art form it is in New Jersey, home to an astonishing amount of political misbehavior and corruption. So perhaps it isn't surprising that Hollywood is turning to [...]

By | March 27th, 2017|Evergreen, News, Press|0 Comments

Rutgers Appoints Karen Kessler to Chair Ethics Cabinet

"Karen's deep sense of integrity and her expertise in addressing a broad range of ethical crises will be invaluable to the Institute as it grows as a resource for corporations, nonprofits, academic institutions and government. We look forward to her leadership," said James Abruzzo, IEL Co-Founder. Click here to read the full story.

By | March 8th, 2017|Evergreen|0 Comments

PR expert Warren Cooper gives crisis communication advice

Crisis Communications Expert Warren Cooper: How to create a good plan for when bad things happen. "Businesspeople are always surprised that the media found out there was a problem, that the reporter reached them on the phone or just showed up at their door," Cooper said. They also learn "how quickly bad news [...]

By | February 17th, 2017|Evergreen|0 Comments

Break into the Boardroom

Be ready when the opportunity arises Follow the lead of Karen Kessler, president of Evergreen Partners, and seize the day. “Twenty-five years ago, I was approached to join the board of directors of my local community hospital. The board was seeking to diversify and thought having one female board member might do the trick. Two [...]

By | December 26th, 2016|Evergreen|0 Comments

Anthony Weiner, Already a Scandal Veteran, Faces Hardest Hit Yet

“Normally after someone gets caught, they figure out how to stay on the straight and narrow,” said Karen Kessler, a crisis management expert who has worked with politicians and business executives. “He needs to figure out what is wrong with him, and it needs to be 15 states away from New York.” View the full [...]

By | August 29th, 2016|Evergreen|0 Comments

The 3 most powerful speeches in politics today: Obama, Trump … and Silverman?

“Who best to call to discuss the “best” speeches of the Republican and Democratic conventions (thus far) then [Karen] Kessler – the go-to reputation management and crisis communications consultant from New York City to Washington D.C.” View the article here.

By | July 27th, 2016|Evergreen|0 Comments