Monthly Archives: April 2017

Inside Edition asks Karen Kessler – Who apologized better? Pepsi, United or Spicer?

Three gigantic requests for forgiveness have come back-to-back-to-back after Pepsi, United Airlines and White House Press Secretary Sean Spicer all had massive public relations gaffes in the last two weeks. Crisis manager Karen Kessler told Inside Edition there are four things to make a good corporate apology. "You have to apologize. You have to know who you [...]

By |April 18th, 2017|Evergreen, Press|Comments Off on Inside Edition asks Karen Kessler – Who apologized better? Pepsi, United or Spicer?

Karen Kessler in USA Today: What United Airlines must do to win back customers

"Supporting your employees and defending "dumb policies" are not the same, says Karen Kessler, a crisis communications expert and chair of the Rutgers Institute for Ethical Leadership. "If the reward for stepping off the plane was $5,000 or 10 free tickets, you likely could have flown your needed crew to Louisville in an empty flight," [...]

By |April 12th, 2017|Evergreen, Press|Comments Off on Karen Kessler in USA Today: What United Airlines must do to win back customers

Karen Kessler via Star-Ledger: “A few pointers in customer service for the United Airlines CEO | Opinion”

  Star-Ledger Guest Columnist Karen Kessler: "Oscar, we don't know one another but I have your United Presidential Club credit card. I fly from your East Coast hub, and I use your airport lounges. I think that entitles me to give you a few pointers that you should have thought of immediately." Click here to [...]

By |April 11th, 2017|Evergreen, Press|Comments Off on Karen Kessler via Star-Ledger: “A few pointers in customer service for the United Airlines CEO | Opinion”

NJBIZ Power 100 includes Evergreen Partners Founder Karen Kessler

Crisis PR and Reputation Management Expert in Top 100 Power List Evergreen Partners founder Karen Kessler has made it her business to protect the interests of some of Jersey's top people and companies. Read more about it in NJBIZ - Article by Tom Bergeron NJBIZ Power 100

By |April 1st, 2017|Evergreen, News, Press|Comments Off on NJBIZ Power 100 includes Evergreen Partners Founder Karen Kessler